Washington, DC (June 4, 2020) — Job Creators Network Foundation (JCNF) is launching its “Flatten the Fear” campaign tomorrow (6/5/2020), to tell Americans who are frightened of Covid-19 that they can safely reengage society. The campaign puts a microphone in front of prominent physicians who are warning of the negative health consequences of the extended lockdown and the importance of reopening society and reengaging. The campaign’s first phase consists of a billboard in New York’s Times Square (see images below), a commercial on social media (click here to watch) and a website (FlattenTheFear.com), all of which are launching tomorrow. The campaign is continuing into next week and will use multiple media platforms. The billboard can be found at Broadway and 43rd Street.
“The time has come to ‘Flatten the Fear,’ when it comes to Covid-19. And we don’t have any time to waste. We have the highest unemployment rate since the Great Depression – more than 42 million Americans jobless and that number grows every day. The purpose of our campaign is to reduce fear through education – basic facts about Covid-19 – and we are putting a microphone in front of doctors who know more about the disease than anyone else. In the past three months, countless Americans have missed out on key preventative and routine treatments because hospitals have been largely closed to non-coronavirus patients. The mental health effects of the lockdown have been equally devastating – measured by a 33% increase in anti-anxiety drug prescriptions, a 75% increase in hard liquor sales, and a 338% increase in calls to the national Disaster Distress Helpline. We can isolate the few and protect the many instead of isolating the many to protect the few. If we don’t, sadly we will have more victims of Covid who never have the virus.”
The JCNF commercial features seven physicians: Dr. C.L. Gray (founder of Physicians for Reform), Dr. Chris Stansbury, Dr. Scott Barbour, Dr. Molly Rutherford, Dr. Nicole Johnson, Dr. Kristin Held, and Dr. Scott Hardeman. Watch below: